The Precursor To The Expansion Of The Luxury Linen Market
08 Apr 2021
100% Capri’s Expansion The Precursor To The Expansion Of The Luxury Linen Market
Spearheading the luxury linen movement is Italian designer Antonino Aiello whose 22 year old label- 100% Capri – is widely recognized for setting the archetype of luxury-linen.
The brand’s sophisticated and ultra clean linen styles- buttressed by a celebrity consumer base- and synonymous recognition with the world’s most elite seaside markets, has removed the barrier of entry- not just for itself but for the luxury linen modality- into mainstream, continental fashion markets.