Linen for Life
RENOWNED FOR ITS SUPERB QUALITY, EFFORTLESS STYLE, AND SUSTAINABLE PRACTICE, 100% CAPRI CELEBRATES 25 YEARS AS THE WORLD’S FINEST ITALIAN LINEN
Established in 2000 by founder and CEO Antonino Aiello, 100% Capri has captivated elite society with its timeless style and easy-to-wear linen collections. This year, the Italian brand celebrates 25 years of its linen as a symbol of luxury, sophistication, and sustainability with some innovative new ranges. Once perceived as simple and utilitarian, linen has become sought-after in the world of high fashion. At the forefront of this revolution, 100% Capri, spearheaded by Antonino, has brought the luxury of linen to life, and the brand caters to a discerning global clientele from the island of Capri down to the Cape Winelands. 100% Capri is committed to sustainable practices, which makes it a truly eco-conscious choice. Naturally earth friendly, the linen is sourced from organic farms in Europe where it is cultivated with rainwater, so the fabric requires no irrigation or additional water. Antonino continually refines this selection process to ensure only the highest quality linen is used. All of 100% Capri’s clothing collections are biodegradable and non-GMO, as well as antibacterial and hypoallergenic. The linen is also lightweight and breathable, and because it naturally adapts to all body types, it is the ideal fabric for summer wear. This year, 100% Capri has introduced a revolutionary new blend that combines the versatility of denim with the light and breathable qualities of linen. The LinenJeans® range is ideal for all-day wear and supports the brands dedication to reducing its environmental impact without compromising on style.
In addition – and inspired by the rich heritage of the magnificent vineyards of Delaire Graff Estate in the Cape winelands – 100% Capri has launched the Wine Linen Collection, which is available at its store on the iconic estate. Sophisticated and elegant with a rich wine-inspired palette, the versatile collection, with its superior quality and exceptional craftsmanship, is perfect for those who appreciate the finer things in life. Garments are also treated with the Regenera System so that the fabric is protected against dirt, dust, rain, and water-based stains. 100% Capri’s clothing and homeware ranges not only elevate style for every season and occasion but evoke the essence of la dolce vita. As Antonino says, “We use linen as if it were part of your skin; it is a pure pleasure to wear. It’s not just a fabric but the essence of simplicity and purity of beauty.”
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