ANTONINO AIELLO ELEVATES LINEN TO LUXURY
14 Apr 2021
Antonino Aiello elevates linen to luxury
It is a widely known fact that LVMH and Richemont practically control the luxury brand market. It is another widely established certainty that nearly every high-end designer shop you cross by in any luxury mall – from Gucci to Chloe to Chanel to Dior- is owned by one of these groups or the other.
How can any up and coming luxury brand aiming to stay independent make it? As daunting as the feat sounds (and is), there are some notable exceptions that are establishing precedents for how young brands can make it without acquisition from a monopoly. The most impressive case study in this area belongs to 100% Capri, the seductively luxurious linen brand founded by CEO Antonino Aiello.