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100% CAPRI | LINEN REVOLUTION SINCE 2000

Antonino Aiello Catalyzes Growth of Contemporary Linen Market

27 Apr 2021
Antonino Aiello Catalyzes Growth of Contemporary Linen Market

Antonino Aiello Catalyzes Growth of Contemporary Linen Market

Thanks to the unanticipated meteoric climb of luxury label 100% Capri, the linen market has reached a major inflection point.

The reason why?

100% Capri has unlocked one of today’s most sprawling markets — that of high luxury — for this genre of clothing that has been historically relegated to beddings, towels, and touristy beachwear garments.


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