A. AIELLO’S STRATEGY TURNS 100% CAPRI INTO A LUXURY TREND
01 May 2021
CEO Antonino Aiello’s top down market strategy turns 100% Capri into to the 2021 luxury trend
Amongst today’s most promising new forces in luxury is the ultra chic linen wear brand 100% Capri.
Originally founded as a resortwear brand for wealthy travelers in rarefied seaside towns such as Saint Barts and Portofino, 100% Capri – under the leadership of brash visionary Antonino Aiello – has become the Gold Standard linen brand of choice for today’s Luxury consumer.
Aiello’s key discernment came in recognizing how influential resort towns and the institutions that run them are for determining what is aspirational for the people who have everything already.