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100% CAPRI | LINEN REVOLUTION SINCE 2000

100% Capri Elevates The Linen Genre To Haute Luxury

26 Mar 2021
100% Capri Elevates The Linen Genre To Haute Luxury

100% Capri Elevates The Linen Genre To Haute Luxury

Beyond securing its place on the top of the fashion pyramid adjacent the Louis Vuitton, Gucci's, and Hermes of the world, luxury maverick 100% Capri is perhaps most renowned for revolutionizing the perception of an entire genre of fashion- that being linen.

Originally reserved for towels and bed-sheets, 100% Capri has grown the genre over the last 22 years into one of the most exciting haute-luxury genres and has inspired a multitude of fashion houses such as Chanel, Gucci, and Loro Piana to look into developing their own linen capsules.

Read more on Luxury Travel Magazine

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