In the world of luxury fashion, 100% Capri stands out for its dedication to a single fabric: linen. Under the visionary leadership of founder and CEO Antonino Aiello, the brand has redefined linen, transforming it from a simple summer fabric into a symbol of timeless elegance and sophistication. Combining traditional Italian craftsmanship with cutting-edge innovation, 100% Capri has become synonymous with sustainable luxury, offering clothing that is both stylish and environmentally responsible.
In this exclusive interview, Aiello shares the inspiration behind his brand, discusses the meticulous manufacturing processes that make 100% Capri’s linen unique, and reveals how sustainability shapes the brand’s philosophy. From iconic partnerships to global expansion, Aiello offers insight into the brand’s journey and its future ambitions, including exciting innovations like LinenJeans® and the upcoming Linen Winter collection.