100% Capri Influences The Mosaic Of High Fashion
16 May 2021
100% Capri Influences The Mosaic Of High Fashion
Under the guidance of founder and CEO Antonino Aiello, the maverick luxury brand 100% Capri is doing more than changing the way affluent consumers dress.
100% Capri has in fact drove an inflection point in the growth of linen, unlocking the luxury ready-to-wear market for the fabric.
Aiello’s breakthrough with 100% Capri came in identifying a crucial market that was under-served by the leading luxury conglomerates such as Kering, Richemont, and LVMH.