How 100% Capri is Pioneering Fashion Sustainability by Focusing on Designer Quality Linen
Today, the most innovative companies, regardless of industry, are resonating with consumers by delivering quality products and services via sustainable business practices. An increasing number of consumers are focusing their spending power on companies committed to environmentally friendly initiatives. One McKinsey Survey, highlighted by the World Economic Forum, noted that 66% of all respondents consider sustainability when making a purchase. This trend is only growing as the same survey, noted that 75% of millennial respondents consider sustainability when making a purchase. Additionally, this is a global phenomenon as The Economist and WWF found a 71% increase in international online searches for sustainable goods, deeming it an Eco-Awakening.